Ankita Mishra | Assistant Professor of Marketing | IITDM Vizag

Ankita Mishra

Assistant Professor − Marketing
Digital Nudging | Consumer Decision-Making | Marketing Strategy

Executive Profile

Ankita Mishra is a marketing researcher with over 10 years of combined academic and industry experience in behavioral research, marketing strategy, and sales optimization.

Her work focuses on digital nudging, consumer decision-making, experimental research design, and quantitative analysis. She integrates academic theory with applied industry exposure to help students connect marketing concepts with real business contexts.

Research Interests

  • Digital Nudging & Behavioral Economics
  • Consumer Decision-Making
  • Digital Platforms
  • Experimental Research & Causal Inference
  • Marketing Strategy & Digital Transformation

Education

  • Doctoral Scholar, Ph.D. in Marketing / Management, IBS Hyderabad
  • MBA in Marketing, Academy of Management Studies, Osmania University, Hyderabad
  • Bachelor of Commerce, Maharani Kashiswari College, Kolkata
  • Diploma in Aviation, Travel & Tourism and Hospitality, Frankfinn Institute

Professional Experience

  • Visiting Faculty: IBS Hyderabad
  • Assistant Professor (MBA): Academy of Management Studies, Hyderabad
  • Account Assistant: Sprite Agency Pvt. Ltd., Kolkata
  • Sales Advisor: Kotak Mahindra Old Mutual Life Insurance Ltd., Kolkata

Research & Publications

  • Presented research on technology acceptance, AI chatbots, customer perception, and digital nudges at national and international conferences.
  • Accepted paper: From Gameplay to Guidance: How Virtual Influencers Enable Digital Nudging in Video Game Ecosystem.
  • Working papers focus on AI chatbot features, consumer perceptions, behavioral intentions, and healthcare/financial services contexts.