Harseerat Kaur is an educator and neuromarketing consultant based in Barcelona, currently Associate Professor of Trade and Retail Marketing at Universitat de Vic − Universitat Central de Catalunya. She lectures at EU Business School and the University of Derby, and has taught bachelor's and master's courses at GBSB Global Business School, United Business Institutes Brussels, and Neuroscience Business School — reaching students of more than 100 nationalities across Spain, Belgium, Switzerland, and India.
Her teaching spans marketing research methods, consumer behaviour, digital and experiential marketing, sensory marketing, and applied AI in marketing. She holds an MBA in International Business from EU Business School and a BSc in Physics, Chemistry, and Mathematics, and completed 140 hours of advanced training in applied neuromarketing with G.Tec Medical Engineering, covering EEG analytics, cognitive load assessment, and neuro-design.
Before moving fully into academia, she worked with Google (via Teleperformance) as a digital sales and marketing consultant for the UK and Ireland, managing a multi-million-dollar quarterly portfolio — experience she brings directly into the classroom.
She contributes to UNESCO's Women in Science and STEM initiatives and has spoken at the Parliament of Bavaria, India's Ministry of Education, and IE Business School.
