Dr. Surbhi Khirbat

Assistant Professor – Marketing
Branding | International Marketing | Marketing Analytics

Executive Profile

Dr. Surbhi Khirbat brings over 13 years of experience across academia and industry, with a strong focus on teaching marketing courses at undergraduate and postgraduate levels. Her academic expertise includes branding, international marketing, retail strategy, marketing analytics, export marketing, and services marketing.

She is passionate about advancing research in branding, contemporary marketing, disruptive innovations, and interactive technologies. Dr. Khirbat is committed to fostering interactive learning environments and mentoring students to apply marketing insights to real-world business challenges.

Education

  • Ph.D. in Management, Christ University, Bangalore (2026)
  • MSc in International Marketing Strategy, University of Northampton, UK (2016)
  • M.Phil in Management, Christ University, Bangalore (2012)
  • PGDM – Marketing & International Business, IMM (AICTE), New Delhi (2008)
  • BBA – Marketing & HR, Panjab University, Chandigarh (2006)

Professional Experience

  • May 2025 – Present: Assistant Professor, IITDM Vizag
  • Oct 2022 – Apr 2025: Assistant Professor, Woxsen University, Hyderabad
  • Sep 2018 – Sep 2022: Assistant Professor, Amity Global Business School, Hyderabad
  • Jun 2017 – Sep 2018: Lecturer, EThames Degree College, Osmania University
  • Aug 2012 – Nov 2014: Lecturer, Maharishi Dayanand University, Rohtak
  • Nov 2009 – Mar 2010: Business Development Manager, Bonanza Portfolio Ltd.
  • Oct 2008 – Nov 2009: Assistant Marketing Manager, Paruthi Engineers (P) Ltd.

Teaching & Research

Dr. Khirbat teaches marketing courses at undergraduate and postgraduate levels, covering branding, international marketing, retail strategy, marketing analytics, export marketing, and services marketing.

Her research interests include branding, contemporary marketing practices, disruptive innovations, interactive technologies, and digital consumer behaviour.

Selected Publications

  • Khirbat, S. & Sriram, M. (2025). Augmented Reality in Retail: Exploring the mediating role of attitude on purchase intention in Home Décor and Furnishings. Atlantis Press, Springer Nature.
  • Ravula, R., Khirbat, S., Rani, S., & Beri, C. (2023). Trust and Purchase Intention: An Integrated Model of Social Media Marketing in Fashion Retail. Korea Review of International Studies, 16(51).
  • Khirbat, S., Ravula, R., & Rawat, L. (2020). Factors That Enhance In-Store Customer Experience: A Case of IKEA (India). Journal of Science, Technology and Development, 9(9), 521-532.